From 3-8-2010
Invest in Your Business
I am going to tell you the biggest secret that was discussed in the American Equity Producers Forum. I can show you how to make as much money as you want. All you need to do is. . .
Figure out how much you want to make, let's say $100k. Then you take 25% of that or $25K and you invest it in your business mostly in marketing.
YES, BEFORE YOU MAKE ALL THE MONEY!
With ANY OTHER business outside of insurance, this is exactly what you would have to do. Why would insurance be any different? If you are not willing to make that type of investment in your business you have to ask yourself why not?
- Do you believe in your business?
- Do you have a business to invest in?
- Do you have the skills and abilities to be successful?
- Do you know enough about marketing to be succesful at leads, or marketing systems?
Thin about it.
If you need training give us al call we can help. 888-283-9647
Whatever you need, we have it.
What you need to do is believe enough in your business to fund it properly.
From January 26 2010
Do You Have a Clear Vision?
Some agents struggle for the simple reason that they don’t have a clear vision of what they want. They are swayed to and fro and can’t get their hands around a flag to plant somewhere. The grass isn’t greener on the other side, it is green where you water it, nurture it and help it to grow. You can’t do that when you are hoping fences all the time.
Plant your flag with AZLS, work and grow where you are at, and make it work for you. We can help, give us a call.
From January 19th 2010
An Easy, Simple, Successful Principle
Every week I talk with two types of agents; Those who understand this principle and those who don’t. The agents who don’t understand this principle whine about lead programs not being effective, want us to provide them leads, and usually never find themselves on the producer board, or producing much at all. The agents who understand the principle earn hundreds of thousands of dollars a year. When they call it is to fine tune the principle. What is the principle? Simple it takes. . .
. . .money to make money. Agents who aren’t willing to spend money, and I don’t mean just a couple hundred of bucks either, I am talking about a lot of money, are not going to make big money. Ever.
It is simple economics. In every other business you have to spend money to make money. Why would insurance businesses be different?
I had an agent who made over $350k last year in commissions tell me that he spent $65,000 on marketing last year. I asked if he was successful at it. He said “nope. I failed at about $30,000 of it. But if I hadn’t failed, the other $30,000 would have been wasted too. The key was to fail at enough stuff to know what worked for me. Once I figured that out the rest was easy.”
He also had an interesting question: “Would you rather spend $60,000 and net $290,000, or spend $2,000 and only make $50,000?” His answer? “I’d rather spend more to make more and keep my business above all the agents who don’t get it. I am better off then they will ever be.”
Which agent are you?
From Nov 17th, 2009
New Carrier Great American
We added Great American for one simple reason. We wanted products that fit a need that you have. Great American fills two niche needs that we get calls for all the time. The two products allow you to reach more clients and prospects through. . .
403b’s and a FIA that allows them to start off with low premium minimums and add to it every month. Until now, you probably didn’t have much in the way of a product that allowed $50 monthly payments to help people grow their retirements. Now you do.
The 403b markets are wonderful and Great American can help you get into that market. They not only have great products, but they also have top notch marketing and training to help you get into the schools and other institutions. They have an almost turnkey program that can get you going and they also have access to the schools that you need.
Download contracting paperwork by clicking here, and fax it to us at 888-286-6508. We will get you started with a free kit and other information that will help you get going.
From 1/21/09
Now is the TIME
The market dropped again yesterday. The news isn’t getting any better. Most people are hurting and want information to make better decisions. So, what did you do today to contact them? What did you do to bridge their knowledge gap? What are you doing to grow your business? I tell you what I would be doing if I were you, I would. . .
Be looking for a way to offer more to my clients. More than product. More than what I have been doing. I would be trying to align my expectations with my clients, not the other way around. I would be offering something that actually helps people, something they can feel and touch, something that makes me referable to their family and friends.
I would be introducing them to services that saved them money. I would be offering to give them back 10-30% of their monthly net take home pay and allow them to do whatever they wanted with it. I would help them lower their insurance premiums, beat the bank and get their finances in order.
Does that sound like something you want to do? Do you want 3-6 new appointments a week? Then get The Secret Handshake. Right now you can read the first few sections free. Then decide if you want a better business, a more stable business, a more productive business. Go there, You will like it. |
